Glossary

Writing business copy with an AI tool instead of a person; Wendi uses AI on some pieces and states how much on every one.

A short account of one client job, told so a referral partner can pass it to a prospect accurately.

Writing that says plainly how much of it AI produced; every piece Wendi writes carries its level on her seven-level human/AI scale.

The longer presentation a chapter member gives every few months, in addition to the weekly pitch.

What a freelance writer charges, per piece or per month; Wendi states her prices openly, before anyone has to ask.

The flat, could-be-anyone sound of an AI draft nobody has edited, which an owner hears as not sounding like their business.

A writer who writes under the owner's name; Wendi has ghostwritten pieces for clients that were published in Forbes, Yahoo Finance, Insurance Thought Leadership and BNI.

The one-on-one meetings between chapter members, held between chapter meetings, where a member learns enough about your business to retell it to others.

The specific facts only the owner would know, which a writer checks are in the piece before it goes out.

The members of your chapter who pass your business to people they know, and who can do it well only when they have plain words for what you do.

Turning one finished long piece into four to six short posts, each traced to the passage it came from.

Wendi's way of stating how much AI went into a piece: Reviewed, Edited, Coached, Together, Drafted, Iterated or Generated, set for each piece and stated on the work.

The test an owner puts to AI-assisted writing: would a customer know it came from this business? Wendi checks each piece against the owner's voice profile.

A written record of how the owner talks, built in the first month from an interview or from Wendi's own research on the business, and owned by the client.

The short pitch a member gives at every chapter meeting, telling the room what the business does and who to refer.

The document Wendi is writing to set down her privacy and terms; it is not published yet, so nothing in it is in force until it is.

Wendi's written principles for good business writing, applied to every piece whatever tool helped draft it; the list is not published yet.

A monthly arrangement for a set number of long pieces from one writer; Wendi's is month to month, and unused pieces do not roll over.