Positioning and messaging
Deciding what you stand for is SalesSmyth work
Done in a SalesSmyth engagement, or with a partner I refer.
Co-founded SalesSmyth in 2016.
Both come before my writing
Positioning decides which market you win in and what you say to it, and I write the words once that is settled.
Start with a conversation
Tell me what you're trying to settle, and I'll say whether it belongs with SalesSmyth or a partner.